Market Outreach Report 001

Market Outreach Report 001
Prepared for Council Review

Council Members,

As requested, I have prepared an update regarding public-facing outreach efforts.

The first phase of our merchandising program has been successfully deployed. Initial offerings include T-shirts and hoodies from Brother Joshua’s music endeavors, and stickers of our infant gods. They come at affordable prices and, as Brother Joshua puts it, look “Dope as hell.” Additional design variants are under review and will focus on a cleaner and more “badass” look, as the kids say.

I would also like to note that merchandise featuring eldritch horrors consistently outperforms merchandise featuring organizational insignia. I have presented this data to Father Carmach multiple times. He remains convinced the public will eventually develop an appreciation for sacred iconography. This is great because the new variant designs will incorporate these insignias. So, look forward to it.

Public engagement efforts continue through social media distribution channels. Despite my repeated recommendations regarding audience attention spans, Brother Joshua remains committed to explaining centuries of organizational history in videos lasting longer than six seconds. I have explained retention numbers and the importance of a hook, but he assures me that static and weird sounds are “in.”

Joshua has also insisted that he make his own “lore posts.” I have no idea what those are, but they are actually decently popular. Engagement remains highest among individuals exhibiting curiosity regarding Facility Θ, extraterrestrial specimens, and related archival materials.

I am currently working on a video to demonstrate what these shirts look like and garner interest, but some allocation to hire somebody more attuned to these roles would be helpful. I will do my best.

Respectfully,

Brother Crowe Mortismer
Market Outreach Manager
Facility Θ